5 Things to Include in Your Community Impact Statement
Volunteer Impact Report
Whether you're recruiting volunteers, applying for a nonprofit grant, or simply updating your volunteer webpage with the latest and greatest news about your organization, there are a handful of key components to include that help illustrate your group's impact in the community:
1. Volunteer Hours: Tracking, measuring and sharing volunteer hours is vital to quantifying your nonprofit's community impact. Online tech tools like VolunteerSpot make it easier for organizers to schedule and track volunteers while hours reports are updated real-time with one-click access. Apps like RewardVolunteers also help volunteers report and track their service hours too. We love this impact report from Manna Food Bank in Western North Carolina that was direct mailed to supports, donors and volunteers >>
2. Value of Service: Did you know the national dollar amount placed on an hour of volunteer service is $23.56/hour? That's huge! VolunteeringInAmerica.gov revealed that nationwide in 2015 the estimated value of volunteer service was $184 billion, wow!Tracking your volunteer hours and capturing the value of that time, skill and talent as a dollar amount helps paint the picture of how your group is benefiting the community around them too.
3. Money Raised: Donations, contributions and money collected is a reflection on the both the impact your organization can have in the community as well as the loyalty and dedication of your donor base. Did you know volunteers are almost twice as likely to donate to charity than non-volunteer? When you're quantifying donations and community impact
4. Specific Products/Services Given: As seen in the above example, Manna Food Bank illustrates how many pounds of food and produce was distributed, as well as how many food backpacks for resource-limited families were given out. Whatever your group is physically doing, sharing and distributing in the community, share it! Houses built, food distributed, kids tutored, meals cooked, you name it.
5. Testimonials: Your community impact story needs to be just that . . . a story. Interviews with willing volunteers and community members who have been affected by the GOOD work of your organization is a must for your community impact statement. Feature quotes and stories on your volunteer webpage, your nonprofit marketing materials and in follow-up appreciation letters to donors and volunteers.