Engaging Volunteers & Donors with Your Nonprofit
The success of your nonprofit or community organization is based largely of the good work and contribution of it's loyal members - but how do you retain a loyal base that both donates to your cause but also pitches in? Kirsten Bullock of TheNonProfitAcademy is sharing her expert advice with you in her June 5th, 2014 post & video (full article here).
To be able to start engaging people in the work we do, it’s important to be able to identify some areas that volunteers can help with. It could be as support during events, or to help with thank you calls to donors, become a donor, subscribe to your e-newsletter or become involved in program areas. Not everyone will be interested in the same things, so it’s important to be able to offer some variety. Be creative!
Next is to have some systems in place to support volunteers once they become involved. How will you continue to keep them involved? Do you have a volunteer coordinator? How often will you stay in touch with them? How will you track their interests? If you only have 200 people you’re trying to stay connected with you can probably do that with minimal systems – however if that number increases to 500 – or 5,000 – you’ll have a much more difficult time keeping track of details. Systems that are kept up-to-date will make your life much easier (and your volunteers and donors much happier).
Most importantly though are the interests of your volunteers and potential donors. What do they want to be involved in? If they want to advocate for a particular cause, and you ask them to file paperwork, will they be satisfied? . . .
And join Kirsten for an online workshop around this topic and that of raising more money for your organization - this Friday, June 20th, 2014 at 11a ET, CLICK HERE TO REGISTER