Tracking & Measuring Volunteer Engagement
How does your organization retain volunteers? Does your school or nonprofit find it harder or easier to convince parents and volunteers to return for future opportunities? There are several ways to thank volunteers and encourage their returned commitment to your group, however, your appreciation carries greater weight when volunteers are made aware of the specific impact they made. This means measuring your organization's impact in your community and tracking the reach as a result of volunteer efforts.
Quantify your volunteer impact results with a variety of measures - results, processes, and community reach:
- Process Measures: Measure the time and energy in increments which capture the whole of your entire group's work and action, e.g. # volunteer hours, # administrative hours, # race stations staffed.
- Community Measures: The permeation of technology into everyday life, with smartphones and tablets, makes social integration a key measurement for volunteer engagement - quantify "social engagement", e.g.
- Facebook likes, comments, reach
- Flicker and YouTube posts/views
- Twitter followers, RTs and MTs
- Newsletter list, RSS subscribers
- Blog visits, bounce rate, time on site, page views.
Blog Articles
Instagram Photos
Facebook Shouts
Twitter Kudos
Flicker
YouTube
Volunteer Stories
Statistics and results
Links in e Newsletters
Photos
Progress Reports
Volunteer Quotes
Track volunteer schedules online with free volunteer sign up sheets! Automated reminders and easy-to-access reports make engaging volunteers easy and convenient!
Related Links:
10 Healthy Habits of a Volunteer Community
10 Volunteer Recruitment Ideas
10 Ways to Pump Up Your Volunteer Web Page