"Social Good" can seem like an all-encompassing feel-good term, but when it comes to fighting for the causes we care about, be they environmental, hunger-related, or addressing literacy, the view narrows and "social good" becomes a specific, palpable mission. Never in history has the network for social good been so vast and active - this is due in large part to technological advancements and yes, social media. Take a look at how integrating online applications and tools can power social good and apply them to your cause today!
4 Ways to Use Technology For Social Good:
Manage A Web-Based Campaign: Social Good campaigns are no longer limited to paper brochures in the mail or call centers asking for donations. Social media has exponentially grown the visibility of campaigns through platforms like twitter, facebook and youtube. Bringing active users together with a specific message that can virally permeate a social cycle is not only convenient, but virtually free; it also opens the door to creativity while still adhering to a mission. Examples include matching donations when someone tweets with a specific hashtag, engaging users on facebook with photos of your cause and integrated facebook apps, and promoting youtube videos throughout your social channels that capture a specific campaign message.
Coordinate Events & Volunteer Schedules Online: Organizing volunteers for your social good events has never been easier than with free online sign up sheets and volunteer scheduling. Comprehensive yet easy-to-use software makes it easier for people to get involved with your cause by giving them 24/7 access to sign ups from their computers or smartphones and automatically reminding them of their commitment. The Clipboard iPad app provides an alternative way of signing volunteers up on the spot - display sign up sheets on your iPad and capture volunteer commitments and information in minutes.
Network & Meet Up: Placing a call to your non-profits headquarters across the country to talk about regional campaigns and events literally changes face when you can virtually meet up in person with Google + Hangout, Skype or GoToMeeting for example. Technology makes it possible to get more accomplished with the leaders and volunteers of your cause by powering brainstorming sessions, document sharing (GoogleDocs, Evernote, DropBox), and networking opportunities.
Teach and Instruct on Your Cause: Amplify the voice of your cause by integrating education and awareness through online programs. Host a twitter party by finding interested panelists who can contribute valuable knowledge and know-how, and engage their large social communities in the conversation. Provide free webinars that give people around the world a chance to hear how they can be active in their communities to support your cause. Research popular twitter hashtags of your cause and get involved in the conversation when weekly chats occur.
What technology are you using to power social good?
Leave a comment or tell us over on facebook!
Social Good Resources:
NonProfits.org (Social Media Guide)
