The other day a friend posted a link to a site where you can digitally "opt-out" of internet ads.
You know, like opting out of catalogs or various marketing lists back in the good ole days?
Now there is an internet version of those marketing lists.
Here's the Opting Out lowdown:
First you go here:
You then look through the list populated based on the computer you're viewing the site on
Note
the idea here is to identify the "ad spiders" that are building their little cobwebs in the background of your computer. Where they hope to catch various pieces of information about your "surfing" habits.
In other words ...
Ever wonder why the Facebook ads will show you items you've recently shopped for on Amazon?
That's why.
Creepy, I know.
Back to opting out ...
once you've selected the item(s) on the list you would like to STOP sharing your privacy with, you'll click submit.
I found, in my browser (Chrome), I was getting a "crash" error message.
I decided to let the site try to recoup itself and went to do other things {like organizing the pictures on my desktop that have needed proper filing for awhile} and then came back.
This seemed to work.
Sort of.
The browser recovered on it's own and the opt-out was complete.
Here's what my report said:
Interesting. I had checked ALL the boxes and yet 33 still remained with a message stating "opt out not completed".
Did you Notice?
Google & Microsoft were unable to be opted out of.
I definitely tried again.
Another crash error message.
Once the browser recovered 2 more had been removed.
An imperfect process, but a process just the same.
The Opting Out bonus?
My ability to remove Facebook from any ad permissions.
Since with every update release they seem to take my privacy settings and change the meanings as well as the intention, I plan to "run" the opt out again.
And again.
And from time to time after that, because I completely expect the companies to find their own ways around this new sense of control I've discovered.
The downside of Opting Out?
There are plenty of reasons sharing your habits can be a good thing.
For example:
- the creation of useful apps
- search engines giving you results that you're actually interested in
- items of relevance popping up in the "you might also like" section of shopping carts
While I was adament to remove Facebook from viewing my web surfing style, I actually don't mind Amazon seeing it.
I do almost ALL my shopping on Amazon.
If they want to recommend additional (useful) items, I'm grateful for the time saver assistance.
Now, keep in mind, the ability to opt-out has always placed fear in the boots of marketers. The collection of data is how they measure success for job security.
But opting out allows the consumer to maintain control of what they are exposed to and hopefully keeps the integrity of our growing technological world.
Let's chat over on the VolunteerSpot Facebook page:
Are you excited about opting out digitally?
Will you be running the diagnostic & removing sites from your "permissions" list?
Or do you appreciate "ads" guiding you through the digital age?